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On August 4, 2014 I embarked on my first expedition, which was positioned to be around 7 days. People always ask how I began going on expeditions so I wanted to write about my first one. Turns out the S14 Expedition lasted around 20 days… This is the story of how it all happened.

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I was on Twitter one day and for the hell of it I tweeted @LincolnMotorCo and said “I want to go on a 7-day expedition across Alberta in one of your vehicles and document the journey across Instagram. Who can I talk to?” It was all super random and I just had the idea and acted on it. Turns out, a couple days later I woke up to an email from Ford Canada saying they wanted to partner on my expedition and collaborate. I then talked with Travel Alberta and they offered expedition support. Once I began aligning the expedition branding and started broadcasting that this was happening things started to move very quickly and I had a flood of emails from various adventure companies and ski resorts across Alberta. The entire thing was put together in a couple weeks and the backbone of the expedition was trying new things in the outdoors.

Expedition Gallery

I mentioned that the root of this expedition was trying new things in the outdoors. Here are the adventure activities that were new to me:

Huge thank you to all the support from Discover Banff Tours, local tourism and adventure companies, and to Ford Canada and Travel Alberta for making this happen.

Dax

As always, drop me a line and follow my adventures on:
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